Privacy policy

At Aura Active, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, make a purchase, or interact with our services.

By using our website, you agree to the practices described in this Privacy Policy.

Information We Collect

When you visit our website or place an order, we may collect the following information:

Personal Information

  • Full name
  • Email address
  • Phone number
  • Billing address
  • Shipping address
  • Payment information (processed securely through third-party payment providers)

Technical Information

  • IP address
  • Browser type
  • Device information
  • Website usage data
  • Cookies and tracking technologies

Order Information

  • Products purchased
  • Transaction history
  • Delivery information
  • Customer service interactions

How We Use Your Information

We use your information to:

  • Process and fulfill orders
  • Provide customer support
  • Manage returns and refunds
  • Improve our website and customer experience
  • Send order updates and delivery notifications
  • Detect and prevent fraud
  • Comply with legal obligations
  • Send marketing communications where you have consented to receive them

Marketing Communications

If you subscribe to our newsletter or promotional communications, we may send you information about new products, promotions, and special offers.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails.

Cookies

Our website uses cookies and similar technologies to:

  • Improve website performance
  • Remember your preferences
  • Analyze website traffic
  • Personalize your shopping experience
  • Support advertising and remarketing activities

You can adjust your browser settings to refuse cookies; however, some website features may not function properly.

Sharing Your Information

We do not sell, rent, or trade your personal information.

We may share information with trusted third-party service providers including:

  • Shopify
  • Payment processors
  • Courier and delivery companies
  • Email marketing providers
  • Analytics and advertising partners

These service providers only receive information necessary to perform their services and are required to protect your information.

Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information against unauthorized access, loss, misuse, or disclosure.

While we strive to protect your information, no internet transmission or electronic storage method is completely secure.

Data Retention

We retain your information only for as long as necessary to:

  • Fulfill orders
  • Provide customer support
  • Comply with legal obligations
  • Resolve disputes
  • Enforce agreements

Your Rights

Subject to applicable laws, including the Protection of Personal Information Act (POPIA), you may have the right to:

  • Request access to your personal information
  • Request correction of inaccurate information
  • Request deletion of your information where legally permissible
  • Object to certain processing activities
  • Withdraw consent for marketing communications

To exercise these rights, please contact us using the details below.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

We encourage you to review their privacy policies before providing personal information.

Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated revision date.

Contact Information

If you have questions about this Privacy Policy or how your personal information is handled, please contact us:

Aura Active
Email: support@auraactive.co.za

Thank you for trusting Aura Active with your personal information.